Apparently its only two weeks away from launch!!
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The agency actually premiered it in Second Life last week at a “glitzy event attended by nearly 100 glamourous avatars dressed in red carpet fashions, including reporters from all around the world”
"If I see you recording this movie,Satan will rain down your throat with hot acid and dissolve you testicles and turn your guts into snakes"
"This is a copyrighted movie for Time Warner.If I find it on Ebay, Iwill break into your house and tear your wife in half!"
“The visuals are projected through a series of ‘foils’ into mid air, so you see the images in mid-air. The models can then interact with them and walk through them. We used plastic foils placed at 45 degree angles so that the projected light from the ceiling goes onto a foil, is reflected on to another and then into the air.
We worked it so it had a real catwalk feel and so that you could view it from both sides: you can see the models, the holograms and the public from both sides. It’s never been used this way before as the technology has just been used in the corporate world before, for sales presentations, and the visuals have always just been viewed from one side. So we set up two rigs instead.
The animations were done with standard CGI animation software but were made for a 15m by 2.5m screen. It’s all rendered in HD, too, so was quite demanding as it’s 30 frames per second. We worked on the whole thing, from storyboard through to the final render in just two and a half months. Bringing together Dvein and Vizoo gave us this unique, truly holographic, 3D motion graphic experience.”