25 March 2011

Hyundai i40 Light Reveal by Hi-ReS! and Nanika.

A live event that ran for 7 days prior to the unveiling of the new Hyundai i40 in Geneva.

Users could assume control over a light-rig composed of 200 lights over the Internet and use it to reveal parts of the then still secret design of the car, with the result streamed back by 3 cameras from the studio in Germany.

more work here