Christmas is upon us and the London shopping lights have been switched on and the frenzy has begun. This year Nokia as sponsored the Regents Street lights as part of a campaign to promote the opening of their new flagship store on the 14th December 2007.
Nokia have worked with their agency Wieden+Kennedy to bring to life this brilliant piece of Physical Space Interaction.
Unity [the Light Clusters] are designed by United Visual Artists, who have worked with the to create 14 of these 'bundles of light'.
What does it do?
well.... according to the PDF that I got from the W+K blog it:
•Interacts directly with you at the Nokia interactive window
•Changes with the ambient temperature
•Displays special performances throughout the day
•Reflects the strength and direction of the wind
•Responds to the level of crowd activity
Basically its bad-ass, and i'm so glad that big brands are becoming aware of digital campaigns beyond your desktop :) - I went to see it last night and its impressive reminded me of Usman Haque's - Sky Ear.
From the 14th December you will able to interact directly with the lights from the Nokia store's interactive window - watch this space. Their are special 'performances' on Christmas Eve - Evening, a different one for each of the twelve days, a boxing day one to mark the beginning of the sales, a count down to the start of the new year and a closing finale on the 6th January 2008.
Unity: Light Up Christmas Together
20 November 2007 - 06th January 2008
Regents Street, London, UK
