Zaha Hadid has designed this a mobile exhibition show room. It can fit loads of people in and adjust its internal climate whilst showing off the products. This type of traveling exhibition rings true with what I have read at trendwatching.com regarding pop up retail.
Best leave the description to Zaha:
The size of the Pavilion will be 29m x 45m, a total of 700sqm. The overall height is 6m, with the floor raised 1.00m above the existing ground surface. In light of the extensive shipping between cities, each structural segment will be a maximum of 2,25m wide.You can read more indepth about it on her blog here
The 65sqm central courtyard has large transparent openings to the sky above and is designed to host events as well as provide an area for reflection after visiting the exhibition. The courtyard serves as an intermediate space between the exhibition and a public area of the Pavilion. A 25sqm cloakroom is also provided.
